All things CRAFT
We have created a new coffee brand as the umbrella to provide coffee consistency in response to customer feedback.
Craft Coffee House is about building customer engagement through the whole on-campus experience; by taking our customers on an emotive, sustainable coffee journey from beginning to end, that pays homage to Leicester’s manufacturing and textiles heritage, embraces the student voice, providing a consistently better coffee offering across all our food outlets and maintaining customer loyalty.
From the coffee blind-tasting sessions, with 47% of the vote, students and staff voted for their winning blend of coffee, which has now been rolled out in all participating outlets across the university campus. It’s described as a ‘medium dark roast made with 100% Arabica beans, carefully roasted and checked for quality by a small artisan UK supplier’.
Don’t take our word for it, see the positive feedback we’ve received so far.
As part of our sustainability goals, it’s ethically sourced and grown in one of the most diverse countries in the world, the Cauca region of Colombia. A direct trade exists between the Fairtrade coffee farmers who grow the beans and our supplier who sources them.
Embrace our Craft Coffee House journey below.